This visual communication image displays the example of contrast in color. The way contrast is working in this picture is that the blue letters spell out the word "Lost" and the black letters still allow us to read the word "Found". There contrast in color is key for us to be able to read the designers goal in this graphic, which is for us to read "Lost and Found". It is a visual play on words that lets the viewer read "Lost and found" in a creative way. The blue stands out and separates itself from the black letters and the white background. Overall, the color creates a "pop out" effect that makes the distinction.
In the graphic design above displays an example of poor contrast in color. The composition uses mostly cool colors. The type is where this image lacks contrast. The color of the type is so similar to the background that it does not stand out. The designer could use more warm colors so that the colors compliment each other. Perhaps yellow so it can stand out on the purple.
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