Typography Design

The basic element of visual communication used in this image is direction. There is use of the diagonal line, which gives meaning to the image. It creates action in the overall image and that is one of the characteristics that is used to describe direction that is moving diagonally. Direction is often associated with movement, which is another element of visual communication and is used here in the image. This image has action and movement that gives off an exciting effect. It makes the subject interesting and intriguing. I want to know what this book is about because of the direction of the lines.












This image has the basic element of tone. The words over lap to create the feeling of tone. In the center the words are concentrated together, which makes the area appear dark. Moving outside the area, the words become less concentrated and make the area lighter. Hence the appearance of tone. There is a juxtaposition of light and dark clearly displayed in this image. The use of this element gives a nice effect for the image because it creates a point of message "Don't mistake legibility for communication". We can't read the words that are creating the tone effect, so it compliments the message.




In this image there is use of the basic element called shape. The obvious shape used here is the square. The image overall is simple, straight, and somewhat dull. That is what the Dondis describes the square to be: "dullness, honesty, straightness, and workmanlike meaning" (44). The element of shape in this image corresponds with the text "Making and Breaking the Grid". The squares build to made a grid pattern, which also brings in the element of line.