Dimension/Depth

Here is a graphic design example that contains elements of dimension and depth. There is good example of linear perspective in this image. in the center the road or train tracks lead into a vanishing point. This creates depth and dimension like it is a representation of what we see. There is also the element of overlapping to create dimension. The structures overlap and have relative size and relative height. The lines in this image create a texture gradient as well as the buildings or structures have some texture gradient as well.

Tone and Color-Typography

Tone is operating at the lower section of this typography poster. There are different tones of blue to represent a wavy body of water. The blue goes from dark to light. The lighter blue makes the image look like light is reflecting off the water.
The tone is interacting with the basic element dot. The type in this image play a role as a dot to make up a whole image.
Hue is active in this image. The red, yellow, orange that make up the sunlight. Hue is the color it self and in this image the colors are going in order of the color wheel: red, orange, yellow. Color is in interaction with the basic element line. Each hue is moving in a line to create the image of sunrays moving outward. Dondis describes line as giving a direction and that is what is taking place in this image.

Typography Design

The basic element of visual communication used in this image is direction. There is use of the diagonal line, which gives meaning to the image. It creates action in the overall image and that is one of the characteristics that is used to describe direction that is moving diagonally. Direction is often associated with movement, which is another element of visual communication and is used here in the image. This image has action and movement that gives off an exciting effect. It makes the subject interesting and intriguing. I want to know what this book is about because of the direction of the lines.












This image has the basic element of tone. The words over lap to create the feeling of tone. In the center the words are concentrated together, which makes the area appear dark. Moving outside the area, the words become less concentrated and make the area lighter. Hence the appearance of tone. There is a juxtaposition of light and dark clearly displayed in this image. The use of this element gives a nice effect for the image because it creates a point of message "Don't mistake legibility for communication". We can't read the words that are creating the tone effect, so it compliments the message.




In this image there is use of the basic element called shape. The obvious shape used here is the square. The image overall is simple, straight, and somewhat dull. That is what the Dondis describes the square to be: "dullness, honesty, straightness, and workmanlike meaning" (44). The element of shape in this image corresponds with the text "Making and Breaking the Grid". The squares build to made a grid pattern, which also brings in the element of line.

Week 6 exercise-Syntactical Guidlines

Good Design

This is a picture of where the syntactical guidelines work for the targeted user. The wheels are symmetrical, which create balance for the user. The bicycle is functional and desirable to use. Even though there is balance, it is not boring to look at this bicycle with its variation of shapes involved. Such as, the lines that run diagonal, the chain wheel and the wheels and tires. The attraction and grouping is created with grouping a relationship between the two wheels. The wheels are the dominate element of this bicycle, the positive, and the frame of the bike is the passive negative element of the design.

Bad Design

Here is an example of where the syntactical guidelines were put to bad use. This bike could be functional, however it is not for the typical road biker. The chain wheel is extremely big. It creates a sense of imbalance because on the left there is two circle shapes and on the right there is only one. All the stress is put on the big chain wheel. This bicycle wouldn't be very fun to ride up a hill.