Exercise - Top-Down Visual Processing

Top-Down Visual Processing and My Existing Area of Study

(Image from The Hiser Group (2006). Web site: http://www.hiser.com.au/getting_started/visual_design_-__introduction.html)

It is a diagram of my area of current area of study, visual communication design. It shows elements that are used in design. This image is a good example of a top-down image because it is an image of a diagram. Diagrams capture attention as mentioned in the reading, Colin Ware’s Visual Thinking for Design. The viewer of this is forced to move their eyes around to understand the meaning of the image. The viewer goes from one section of the diagram to another to read the information given. As it says in the reading there is a process of linking and re-linking of the words in the bubbles and the words outside the bubbles.